On January 23, Brittany Walters-Bearden spoke to the Kingman, Arizona Route 66 Rotary Club, where she addressed public relations messaging. In her talk, Walters-Bearden offered tips for better messaging in press releases, on websites, in newsletters and other promotional materials, and on social media platforms. She addressed questions ranging from improving messaging in healthcare PR to helping get Rotary non-profit scholarship programs seen by the parents and students they help.
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Thought leadership is not just about having innovative ideas but effectively communicating them to your target audience. Central to this is creating compelling content. Each
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