Flour L.A. offers virtual floral design classes for corporate team building, client appreciation, parties, and workshops. The sessions are instructed by celebrity floral designer Carly Cylinder. The client approached At Large PR with the objective to design a campaign that would elevate her brand on the national stage. At Large PR worked with Carly to develop a strategy that would ultimately lead to media success that included her wish list of outlets. Carly was featured on national television networks, bridal magazines, and in countless lifestyle publications. Establishing her personal brand gave Carly the foundation needed to level-up by going on to secure media success in Vogue, Allure, US Weekly, InStyle, and appearing on the Today Show.
Nobilified came to At Large PR with an exciting project: a truly original business concept, backed by celebrity clients. While the business was certainly noteworthy, they did not have any significant past press. Despite having prices that the masses could afford, having a custom portrait painted by Nobilified was almost exclusively reserved for those “in-the-know”. The challenge posed to At Large PR was to take the company from being a secret of the elite, to a mainstream choice for unique presents. Within an hour of their first press release going out, the story was picked up by USA Today, MTV, and many others. Nobilified’s sales tripled over night, and they continued that momentum with a feature in Sports Illustrated and an appearance on the Ellen Show.
Sorghum United, a prominent agricultural company, sought to enhance the visibility of its CEO, Nate Blum, and establish him as a thought leader in the industry. To achieve this, we developed a comprehensive public relations strategy that included securing media coverage across various platforms. The campaign resulted in 48 pieces of coverage, including features in Forbes People, Digital Journal, and The Norfolk Daily News. These publications provided an opportunity for Blum to share his expertise on the agricultural industry and position himself as a go-to resource in the field. The widespread exposure, estimated at 97.8K views, showcased Blum’s success stories and highlighted his achievements as an author and CEO. These efforts helped Blum to increase his visibility and credibility in the industry, establish himself as a thought leader, and attract new opportunities for Sorghum United.
Developing a press release that captures the attention of journalists and media lists is a science. The DTC brand, 30 Watt, approached At Large PR with the challenge of turning their key messages into a press release that would get picked up by national media outlets. We worked with the 30 Watt team to gain a clear understanding of the unique value their products provide. That process led to the creation of a compelling product story that created significant buzz around their brand. The client was able to secure more than fifty media placements from one well-targeted and optimized press release.
Matthew Pollard is a sales trainer who wanted to increase his visibility and credibility in the industry, so we developed a comprehensive public relations strategy that included contributing regularly to publications like Entrepreneur, participating in podcast interviews, and sharing his insights through a variety of channels. His guest piece on Entrepreneur.com, “Getting to a YES with Sales Scripting in 7 Easy Steps,” was particularly successful, ranking first on Google News for the key search term “sales scripting” and gaining significant attention from Entrepreneur‘s audience. Pollard’s contributions to other publications and media outlets, including CEO Magazine and a chapter in the book “Successful Men in Business,” helped him establish himself as an expert in sales training and increased his visibility and credibility in the industry.
Earthley, an all-natural health and wellness brand, wanted to expand their brand awareness throughout the country and increase public knowledge regarding herbal remedies and all-natural alternatives. To achieve this goal,we pitched relevant topics to targeted outlets in the areas of business, health and wellness, women’s interest, and retail. Through their efforts, Earthley was featured in high and medium-level national publications and broadcasts, including Marketwatch.com, International Business Times, TheFashionableHousewife.com, and The Federalist. These placements helped Earthley promote their products and what sets them apart from their competitors: in-house production, affordable prices, and complete transparency about their ingredients.
For Future 500, a stakeholder engagement firm based in San Francisco, we developed a comprehensive public relations strategy to increase its visibility and establish itself as a thought leader in the industry. The strategy involved pitching relevant topics to targeted outlets, resulting in successful placements in high-profile publications like Collier’s, The Hill, Bloomberg BNA, U.S. News & World Report, and Platts Gas Daily, among others. The strategy helped Future 500 to establish itself as a leading voice in stakeholder engagement, and its contributions were widely recognized across the industry. The public relations efforts have helped Future 500 expand its reach further solidifying its position as a leader in the stakeholder engagement field.
Sabio Coding Bootcamp, a coding school that offers a comprehensive coding curriculum and aims to make tech education more accessible to people from all demographics, partnered with a public relations agency to expand its reach and raise awareness for their unique program. The PR strategy focused on pitching relevant topics to targeted outlets in areas such as business, HR, careers, tech, entrepreneurship, employment, and domestic lifestyle. The strategy included emphasizing Sabio’s personalized approach, flexible tuition options, remote learning, job placement connections, veteran benefits, and scholarships for women in tech. The public relations efforts resulted in successful placements in online publications, such as Tech Times, Ms. Career Girl, and Young Upstarts, as well as podcast interviews with Tech Strong TV, David Meltzer, and foXnoMad. The PR strategy helped Sabio establish itself as a thought leader in the tech education industry and highlighted its efforts to promote diversity and increase opportunities for underrepresented populations in tech.
Leading Edge Personal Trainers LLC, a black-owned fitness training business based in NYC, wanted to expand their reach across the U.S. and gain more credibility through representation in higher-ranking publications. To achieve this, they teamed up with our agency to pitch guest pieces and interviews to high and medium-level publications in the areas of fitness, health and wellness, domestic lifestyle, women’s and men’s interest, entrepreneurship, and business. Through our efforts, Leading Edge was featured in top publications such as Authority Mag and Parade, which helped them acquire more recommendations and partnerships to continue their expansion.
A lifestyle guru aimed to raise awareness about her brand and promote her website. With the help of our PR strategy, the guru secured media placements on PBS, The Marilu Henner Show, and Entrepreneur magazine, among many others. The PR strategy included pitching the guru’s unique perspective on lifestyle, wellness, and personal development to journalists and producers. The media placements helped the guru reach a broader audience, establish herself as an expert, and drive traffic to her website.
A plant-based food company, aimed to increase awareness and generate interest in its products. With our well-crafted PR strategy, the company secured media placements in various publications, including The Blooming Platter, Perishable News, Vegconomist, and Shockingly Delicious. The company also appeared on several local news programs, where they were able to showcase their products and share their mission. Additionally, the company was spotlighted at the Soul Train Awards, which helped them reach a broader audience and build credibility. Through strategic PR efforts, they increased brand awareness and promoted their plant-based products to a wider audience.
Working with celebrity clients does not always translate into personal brand awareness. That challenge was a major hurdle that one client hoped to solve for a fitness trainer. Brittany developed a strategy to share fitness, health, and wellness tips with media outlets while also leveraging the client’s profile and credibility. The campaign was a huge success and dozens of media opportunities were secured in a short period of time. Media wins included national outlets, fitness publications, and even local television in major markets
A life coach and author came to Brittany searching for a way to elevate her brand on the national stage. Developing the right strategy along with key messages helped to create compelling insights that gained national media attention. The client became a household name in the mental health field by offering timely insights during the pandemic-era crisis. We successfully secured appearances for CNBC, NY Times, and countless other major media outlets. The impact on the client’s business has been transformative and she has secured her place as a respected thought leader within the industry.
A highly respected meditation expert approached Brittany with a major challenge. Although widely known for his expertise as a surgeon, he wanted to become more established as a thought leader on mindfulness and meditation. Making transitions on personal branding and key messages is an important consideration when taking a leap of faith. Brittany worked with the client to develop transitional communications that would leverage his experience and credibility as a surgeon while also creating a pathway to thought leadership opportunities on mindfulness and meditation. The strategy was a huge success, and the client was able to secure interviews on national television shows, industry publications, and has become a consistent source of quotes for news outlets.
A sportswear company was able to secure press coverage in a variety of publications, including Women’s Wear Daily, Men’s Health, FitPro, Insider, CNBC, engadget Focus, Product Hunt, AOL, and more. This PR success was due to a targeted media outreach strategy that focused on pitching the company’s unique value proposition, which included sustainable and eco-friendly materials, innovative designs, and a commitment to social responsibility. By leveraging these differentiators and building relationships with key journalists and editors in the fashion, fitness, and outdoor industries, the company was able to secure media placements that helped increase brand awareness, drive sales, and establish credibility as a leader in the sustainable fashion movement.
