A Social Media Case Study in Developing Localized Followers on Twitter for Bikram Yoga Summerlin

 

Objective

In the world of social media, finding targeted followers who have the potential to spend money with your business is far more important than sheer number of followers.  In developing a social media strategy for Bikram Yoga Summerlin, it was important that followers be in the area and have exhibited an interest in a similar style of yoga or other fitness regimen.  Each follower targeted had the actual potential to walk through the door of the studio and spend money.

Results

Gained over 100 targeted followers in first 24 hours.
Gained 202 targeted followers in first three days.
Gained 806 targeted followers in the first three months.

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