FAQs

Social Media Marketing (SMM) (2)

What if I just want to try your social media services for a little bit?

You can purchase a single month at the published rate; however, we must charge you a start-up fee. The start-up fee does not mean that if you have a pre-existing Twitter or Facebook page, we reduce the fee. The start-up has little to do with registering your account on these sites and everything to do with finding you a following, whether that following is a mass following, targeted social media following, or localized social media following.

For a social media strategy to be effective and to build a loyalty in your following and interest in what you have to say through social media platforms, you must be in it for the long-haul, which is why we offer such a significant discount to businesses who purchase a 6-month contract; we know that if you give us the time we need, you’ll be a lifelong customer. To see the results that you want, it takes time.

How many Twitter followers can you help me get?

Our available case studies vary from company to company. We formulate a custom plan with you to find out whether you’re looking for sheer visibility or if you want to find targeted followers who are genuinely interested in your product, localized followers who could walk through your door tomorrow, etcetera.

While we have gotten 1,000 followers for a publication in a single week, and we have taken three months to build the same number of followers for a yoga studio. The key difference between these two examples is that in the case of the publication, more views meant more clicks, making everyone a good follower; whereas, with a yoga studio, we focused on building targeted, localized followers who were within ten miles of the studio and had expressed an interest in yoga or Pilates, meaning that these followers had a higher likelihood of actually walking through the door and spending money.

Pricing (1)

Why are you so affordable?

If you have interviewed a few public relations companies, you know, no doubt, that our prices are significantly lower than what our competitors are charging.  Not only that, we also do not require monthly retainers.

We designed our ad-hoc, affordable public relations model around the idea that startups need PR just as much as anyone.  We keep our costs to a minimum, which means that we do a very high volume of work.  Occasionally, this will require our clients to have a little bit of patience.  We are praised for our turnaround time, but we cannot be expected to be at a single client’s constant disposal without taking away from other clients.

Return on Investment (1)

What is my return on investment?

If we were to give you a specific number, we would be lying to you or guessing. The benefits of a publicity campaign are huge and vary from industry to industry.

As an example, imagine a small vineyard that no one has ever heard of. They have great wine, yet liquor stores, restaurants, and bars do not carry it and they are not frequently visited for tastings.

A piece in the right publication could not only stimulate reader interest, but also the interest of people from across your region or across the country who are buying wine for their business, as well as building name recognition. The press gives the external stamp of approval that a vineyard needs saying “Try this wine. Trust me; it’s worth your time to find it and your money to buy it.”

In the case of social networking sites, we have innovated unique techniques for encouraging a direct translation of social media presence to dollars. We also work hard to build two-way communication between you and your customers, building brand loyalty and trust. How your company is positioned on social sites can have a huge impact on how your brand is perceived.

Contact (2)

What is the best way to contact you?

The best method for contacting Brittany is to email her at britt@atlargepr.com.

The best method for contacting Jeff is to schedule a time to speak on the phone by visiting http://my.vcita.com/jeffbearden/scheduler.

Who is the best contact for my question?

You can contact Jeff or Brittany for all of your needs. For the fastest response, please follow the guidelines below.

For questions about ghostwriting, copywriting, and press releases, Brittany is the best contact.

For questions about your account, billing, pricing, social media strategy, and scheduling a face-to-face meeting, Skype meeting, or phone meeting, Jeff is the best contact.

Billing (1)

What types of payments do you accept?

At this time, we are accepting PayPal, check, and money order. We can bill you on a monthly basis by sending you an invoice by your preferred method.

For any substantial ghostwriting project, half should be paid upfront and the remaining half should be paid upon completion.

For monthly social media packages, invoices are sent at the beginning of each month for the following month. If you want to start on your social media strategy sooner, we can prorate the fee; however, it should be noted that this prorated time will be added to your contract. For example, if you want to start your social media package in the middle of the month, we will only charge you for two weeks of that month; however, it will be added to the length of your contract; if you signed a six month contract, it would become six months and two weeks, if you signed a one year contract, it would become one year and two weeks).

Digital Media (3)

What results should I expect from a PR Web Release?

We like to tell clients to expect 60 to 70 pickups.  Most of our clients get 100 to 120 pickups, but we tell them to expect less and be pleasantly surprised if there is more.

How does PR Web compare to ______________ wire service?

First, it is one of the strongest SEO tools of any wire service.  For every pickup, you get a high-quality backlink to your website, which is far more cost-effective than paying an SEO firm for link building or, even more expensive, creating off-site content.

While many report that it is stronger in terms of SEO than PR Newswire, the latter remains popular.  We are happy to help you distribute your news through one of the services that charge over $1,000 for a single wire distribution; however, we are not willing to front the money on these.

When comparing wire services side-by-side, PR Web also offers:

  • Up to 5 cities for regional focus.
  • Up to 10 industry focuses.
  • Up to 3 of the following:
    • Midwest.
    • East.
    • West.
    • South.
    • Business.
    • Travel & Hospitality.
    • Information Technology.
    • Health & Medical.

How many Twitter followers can you help me get?

Our available case studies vary from company to company. We formulate a custom plan with you to find out whether you’re looking for sheer visibility or if you want to find targeted followers who are genuinely interested in your product, localized followers who could walk through your door tomorrow, etcetera.

While we have gotten 1,000 followers for a publication in a single week, and we have taken three months to build the same number of followers for a yoga studio. The key difference between these two examples is that in the case of the publication, more views meant more clicks, making everyone a good follower; whereas, with a yoga studio, we focused on building targeted, localized followers who were within ten miles of the studio and had expressed an interest in yoga or Pilates, meaning that these followers had a higher likelihood of actually walking through the door and spending money.

Public Relations (3)

What is the difference between a guest piece, demonstration, and an interview?

Guest Piece– When you write a piece for a publication, establishing you as an authority in a given field and simultaneously providing them with expertise that they often do not have on staff.

Demonstration– When you demonstrate a given technology for a member of the media, so that they are better able to write about your technology.

Interview– When someone asks you a series of questions on a given topic and you provide answers, either live on-air or transcribed and reprinted later or reworked into an article either using snippets of your conversation or using the information you provide to create an article.

I had something come up at the last minute and I can’t make my interview, what do I do?

Unless it is a life-or-death situation, you make other arrangements for the “emergency” and make your interview.  Leaving a talkshow without a guest is embarrassing for everyone, and it costs them a lot of money.  Chances are, you not only won’t be able to reschedule that interview, the station will never respond to you again in the future.

How does PR Web compare to ______________ wire service?

First, it is one of the strongest SEO tools of any wire service.  For every pickup, you get a high-quality backlink to your website, which is far more cost-effective than paying an SEO firm for link building or, even more expensive, creating off-site content.

While many report that it is stronger in terms of SEO than PR Newswire, the latter remains popular.  We are happy to help you distribute your news through one of the services that charge over $1,000 for a single wire distribution; however, we are not willing to front the money on these.

When comparing wire services side-by-side, PR Web also offers:

  • Up to 5 cities for regional focus.
  • Up to 10 industry focuses.
  • Up to 3 of the following:
    • Midwest.
    • East.
    • West.
    • South.
    • Business.
    • Travel & Hospitality.
    • Information Technology.
    • Health & Medical.

What results should I expect from a PR Web Release?

We like to tell clients to expect 60 to 70 pickups.  Most of our clients get 100 to 120 pickups, but we tell them to expect less and be pleasantly surprised if there is more.

What are some guidelines to a good op-ed/ guest piece?

  • The most important thing to do is to pay attention to what the editor requests.
  • Most op-eds are 500 words, but rule #1 always overrides this.
  • Do not be overly self-promotional.  You can mention yourself and your business, but it should not be the focus.  What would you read as a reader?  If you’re overly self-promotional, most editors will suggest that you might be a better fit for sponsored content, or they could scrap the story altogether.
  • Include a two to four sentence bio of yourself at the bottom and include a high-resolution photograph of yourself.
  • Offer real insights.  Do not just ask questions without an answer or it strays into Want to get rid of stubborn belly fat?  Do your thighs bother you on the beach? territory.  The whole point is to be perceived as an expert.  Readers want to know that you have the answers.

Who will see my media release?

Our press list includes newspapers, television stations, radio stations, bloggers, and magazines. We work hard to make sure your press release gets in the right hands at the right publication. Sometimes, this results in a smaller, more customized list than other clients have, but it also increases the likelihood of success.

PRWeb (2)

How does PR Web compare to ______________ wire service?

First, it is one of the strongest SEO tools of any wire service.  For every pickup, you get a high-quality backlink to your website, which is far more cost-effective than paying an SEO firm for link building or, even more expensive, creating off-site content.

While many report that it is stronger in terms of SEO than PR Newswire, the latter remains popular.  We are happy to help you distribute your news through one of the services that charge over $1,000 for a single wire distribution; however, we are not willing to front the money on these.

When comparing wire services side-by-side, PR Web also offers:

  • Up to 5 cities for regional focus.
  • Up to 10 industry focuses.
  • Up to 3 of the following:
    • Midwest.
    • East.
    • West.
    • South.
    • Business.
    • Travel & Hospitality.
    • Information Technology.
    • Health & Medical.

What results should I expect from a PR Web Release?

We like to tell clients to expect 60 to 70 pickups.  Most of our clients get 100 to 120 pickups, but we tell them to expect less and be pleasantly surprised if there is more.

Op-Eds and Guest Pieces (1)

What are some guidelines to a good op-ed/ guest piece?

  • The most important thing to do is to pay attention to what the editor requests.
  • Most op-eds are 500 words, but rule #1 always overrides this.
  • Do not be overly self-promotional.  You can mention yourself and your business, but it should not be the focus.  What would you read as a reader?  If you’re overly self-promotional, most editors will suggest that you might be a better fit for sponsored content, or they could scrap the story altogether.
  • Include a two to four sentence bio of yourself at the bottom and include a high-resolution photograph of yourself.
  • Offer real insights.  Do not just ask questions without an answer or it strays into Want to get rid of stubborn belly fat?  Do your thighs bother you on the beach? territory.  The whole point is to be perceived as an expert.  Readers want to know that you have the answers.

Outsourcing Clients (1)

How will outsourcing my work benefit my public relations or marketing agency?

Copywriting

For the busy publicist or marketer, hiring a professional copywriter can be a great way to add a few extra hours to your day or to your week.  Often, this results in happier clients and greater profits.  The more quickly that you are able to distribute their press release, the happier that your clients are; often, when they see the results that you are getting them with the first press release or batch of press releases, they will order more.  This also gives you the additional time that you need to take on more clients.

Social Media

It is beneficial to outsource social media accounts to someone who specializes in social media and has all of the tools in their social media arsenal to supercharge your clients’ accounts.  Too often, learning social media is a skill that has been unwillingly thrust upon publicists and marketers, making it the last thing that you want to do.  If social media is the part of your job that makes you cringe, subcontracting social media accounts to someone who thrives on expressing themselves through hashtags can give you back your sanity and your day, as well as improving the results that your clients are seeing.