Just when you felt like you had finally gotten the hang of the Twitter and Facebook thing, everyone started talking about FourSquare, disrupting your social media strategy all over again. Here are facts about FourSquare and how it can be used to help you in branding and internet marketing.
- Foursquare is a location based form of social networking.
- Foursquare is relatively small in comparison with only 8.5 million users. However, it can still be very effective due to the fact it is a mobile application. It tends to be used by more tech savvy people who tend to have more expendable income.
- Companies can offer discounts through a “local special” button or by creating a badge. With the local special, people who check in within a certain radius of the store will be a button that may be pushed. A customer can check in at the grocery store and be offered a special at a florist nearby. The user can simply go to the florist and show the special on his or her phone to claim the special.
- Foursquare can also be used effectively in branding by building name recognition. Many users link their Foursquare accounts to their Twitter and Facebook feeds, bringing your business name up in the profiles of users and making your business seem like the place to shop, tan, work out, party, etc.