I had something come up at the last minute and I can’t make my interview, what do I do?

Unless it is a life-or-death situation, you make other arrangements for the “emergency” and make your interview.  Leaving a talkshow without a guest is embarrassing for everyone, and it costs them a lot of money.  Chances are, you not only won’t be able to reschedule that interview, the station will never respond to you again in the future.

Posted in: Public Relations