- The most important thing to do is to pay attention to what the editor requests.
- Most op-eds are 500 words, but rule #1 always overrides this.
- Do not be overly self-promotional. You can mention yourself and your business, but it should not be the focus. What would you read as a reader? If you’re overly self-promotional, most editors will suggest that you might be a better fit for sponsored content, or they could scrap the story altogether.
- Include a two to four sentence bio of yourself at the bottom and include a high-resolution photograph of yourself.
- Offer real insights. Do not just ask questions without an answer or it strays into Want to get rid of stubborn belly fat? Do your thighs bother you on the beach? territory. The whole point is to be perceived as an expert. Readers want to know that you have the answers.
Posted in: Op-Eds and Guest Pieces