What is the difference between a guest piece, demonstration, and an interview?

Guest Piece– When you write a piece for a publication, establishing you as an authority in a given field and simultaneously providing them with expertise that they often do not have on staff.

Demonstration– When you demonstrate a given technology for a member of the media, so that they are better able to write about your technology.

Interview– When someone asks you a series of questions on a given topic and you provide answers, either live on-air or transcribed and reprinted later or reworked into an article either using snippets of your conversation or using the information you provide to create an article.

Posted in: Public Relations