Kerry Ben-Joseph, the founder of Kerramel Media, took some time to lend At Large PR some tips on speaker branding. By creating a logo that reflects your brand as a speaker, you are able to communicate what you are about to your target audience.
- Why is a good logo important for speakers?
A good logo is very important for speakers, because you need a visual representation of your brand in order to stand out and look professional. A good logo will help communicate what you are about and will attract your target audience. Of course, you also have to do the work to figure out who your target audience is—one of the first steps in good branding.
- What are the key elements of a good logo?
The key elements of a good logo are color, shape, and simplicity. All of these add up to a great logo. You want to use colors that are representative of your brand. For example, if your brand represents kindness and peace, you would not want to use an aggressive color, like red. Or, if your brand represents brash confidence and forwardness, you would definitely want to use an aggressive red. The entire shape of the logo or hidden shapes, not just the icon or font should also be taken into consideration. The arrow in the FedEx logo or the smile on Amazon are both great examples. Finally, a great logo should be simple and not have too many elements that make it complicated. If a logo is too complicated, you might actually turn off your prospects by presenting an unpolished or unprofessional image.
- What do you need from a speaker in order to create an effective logo?
In order to create an amazing logo, I always ask my clients to provide their target audience profile, a brief description of what they are about or what they communicate, key adjectives that describe their brand, colors that stand out to them, and a few examples of logos that they absolutely love.
- Are certain colors more effective than others in creating compelling graphics for speaker branding?
I think some colors work better in branding (solid primary colors) than other colors (neons, pastels) unless you have a very specific and well-thought out brand. Color is very important, and choosing the right color scheme will help your brand last and keep you relevant for many years. I recommend staying away from trending colors, unless you intend your brand to last as long as the trend itself (which tends to not be very long).
About Kerry Ben-Joseph
Kerry Ben-Joseph is the founder, web designer and visual designer of Kerramel Media. Trained at the School of the Art Institute of Chicago, Kerry works with clients to provide them with web design, graphic design, and photography services.
